Plumbworld Announce Competition Winner
(PRWEB UK) 19 February 2012
Plumbworld have been the UK?s number one online retailer of bathrooms for many years now and show no signs of relinquishing that place to anyone. The business continues to prosper in these hard times, increasing its turnover year by year, and constantly growing the business portfolio of websites, which now sits at over half a century.
The competition wasn?t planned; in fact, it was almost a spur of the moment type occurrence. The t-shirt was bought at a charity auction on a whim by one of the directors, this impulse buy then spurred into discussion about an online marketing campaign that would benefit both business and customers. It was put into action in summer 2011 and required the users to ?like? Plumbworld on Facebook and sign up with their email address, and then they would be entered into the prize draw.
Scott Morris, E-commerce Manager at Plumbworld gave the following comment: ?We had some people questioning if we were biased towards Liverpool fans, but we replied telling them that the shirt could be sold on eBay, or even burned (the words of some non-Liverpool supporters in the department). Although I?m not a fan of Liverpool, I respect the importance of that UEFA Champions League game back in 2005; a phenomenal turn around. I imagine Liverpool fans would love the chance of acquiring the t-shirt that will provide them with a constant reminder of one of their most iconic cup wins.?
Plumbworld have been top of the game in regards to plumbing supplies for some time now. The business is constantly looking for ways to improve the user experience customers have when visiting the site and offering freebies in competitions such as this was one of the ideas. As well as this, gift vouchers worth up to 100 were often given out for simply providing an email address; it?s more than clear that Plumbworld value their customers.
Fred Carter, the winner of the Plumbworld competition was presented with his t-shirt by an employee who drove 110 miles to give it him in person; if that doesn?t define dedication, what does? The employee even managed to get a picture of Fred with his newly acquired prize, and noted that Fred and his wife were very polite and inviting when he went to visit them. He also said that the couple had recently purchased a bathroom cabinet from Plumbworld, which they were extremely pleased with; awesome stuff.
Plumbworld was an early pioneer of online trading. It was started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006. Plumbworld now employs more than 50 people in its purpose built warehouse and offices and boasts an astonishing 50 websites selling everything from a heated towel rail and draper tools to cheap showers and bathroom furniture. The business has a turnover in excess of 18 million and is growing at more than 20% year on year.
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